Intelligent Tracking Prevention in iOS 11 and High Sierra Causing Ad Firms Revenue to Decline

With iOS 11 and macOS High Sierra, Apple introduced the Intelligent Tracking Prevention feature in Safari which prevents ads from tracking a user’s behavior on the web. With iOS 11 now running on millions of devices and users upgrading to macOS High Sierra, ad firms have started seeing a decline in their ad revenues.

Criteo, one of the largest online advertising firm, says that Intelligent Tracking Prevention has projected a 22 percent decline in its net revenues. The overall revenue of Criteo in 2016 topped $730 million. Other advertising companies are in a similar boat and expecting a huge decline in their revenues in 2018.

“We expect a range of companies is facing similar negative impacts from Apple’s Safari tracking changes. Moreover, we anticipate that Apple will retain ITP and evolve it over time as they see fit,” Buchheim told the Guardian.

“There will surely be some continued efforts to ‘outwit’ ITP, but we recommend more sustainable, responsible approaches in the short-term,” Buchheim added. “We also want to work across the industry (ideally including Apple) longer-term to address more robust, cross-device advertising targeting and measurement capabilities that are also consumer-friendly.”

When iOS 11 was initially released, many ad agencies used a workaround to bypass the Intelligent Tracking Prevention feature of the OS. This led Criteo to estimate that they would only see a drop of around 10 percent in their revenues. However, Apple patched the workaround with iOS 11.2 which has led the company to revise the impact of the feature on its revenues.

Apple was earlier asked to rethink its position about Intelligent Tracking Prevention as it endangers the only source of revenue for internet publishers on which the majority of the world wide web is based on. The open letter from six ad agencies criticized Apple for not following the internet standard which requires a cookie to remain on a device until it expires automatically or unless manually removed.

Apple in its defense said that ad tracking has become so invasive that it is virtually possible for ad agencies to recreate the browsing history of a person. It notes that this is done without the clear consent of the user and is a breach of their privacy.

What do you think about the Intelligent Tracking Prevention feature of Safari in iOS 11 and macOS? Do you think Apple has done the right thing here?

Two years later, HTC flagship mobile phone returns: support 5G, see you this July

How long have you not been in contact with HTC’s mobile phone?
Although more than half of the company’s energy is invested in the field of VR, HTC’s mobile phones still seem to be slowly advancing, but the concept of the Exodus blockchain mobile phone is not tepid and has not started.

According to media sources, HTC’s first 5G mobile phone and a two-year high-end flagship is scheduled to debut in the Chinese Taiwan market in July.
However, more details about the aircraft have not been exposed, and speculation is cautious that this should be a product of the Snapdragon 865 5G platform. In fact, the appearance is nothing more than the continuation of the U12’s non-shaped narrow sides or the use of mature supply chain droplet screens, bangs screens, hole screens, pop-up lenses and other languages.
In addition, before this 5G flagship, HTC will launch the 4G postscript Desire 20 series in June. The front end of the Desire 20 Pro is designed with a hole in the upper left corner. The processor platform is said to be only the Snapdragon 600 series.

Video: The New 2020 iPad Pro Bends Just as Easily as the Old iPad Pro

This is not the first time Apple devices have bent. A couple of years ago Apple was embroiled in a bendgate and recently the 2018 iPad Pro was bent easily. Apple has defended the bend in iPad Pro saying its well within operating tolerances and there is nothing to worry about.

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This meant that the 2018 iPad could easily bend when a small amount of force is applied. In the past users have complained about how iPad bent even when it was kept in the backpack. Apple recently launched the 2020 iPad Pro and the new device borrows the same aluminum chassis as its predecessor.

Unfortunately, Apple has not worked on reinforcing the iPad Pro structure and the new iPad Pro bends just as easily as its predecessor. YouTube channel EverythingApplePro has uploaded a video that shows how easy it is to bend a new iPad Pro. In the video, they try to bend the new iPad Pro and it gives up very easily. Thats not all, on slightly increasing the pressure, the iPad Pro literally snapped in the middle and cracked the display.

2018 iPad Pro users were shocked when they received bent devices out of the box. Apple responded and agreed to replace any iPad Pro that is bent beyond the 400-micron tolerance. However, even slightly bent iPad Pro’s that didn’t qualify for replacement was an eyesore and not something one would expect after paying hundreds of dollars.

Our Take

We do understand that Apple puts in a lot of efforts and emphasize on design. However, devices that bend are rather an unreasonable trade-off. Most of us would use iPad Pro to carry to schools, colleges or workplaces in a bag. Looking at the video, there is a good chance that the new iPad Pro will be bent when you load it with heavy books or other items.

The term bendgate was coined when iPhone 6 started bending easily. Apple solved the issue by using a stronger grade of aluminum in the iPhone 6s. We hope the company takes stock of the issue on the new iPad Pro. If you want to protect your precious iPad Pro then it is better to go for an aftermarket case. We have already curated some of the best iPad Pro cases just for you, go ahead have a look.

New iPad Pro Has Started Arriving to Customers across the World

Earlier this month Apple pulled the wraps from the 2020 iPad Pro. A week ago Apple started shipping the new iPad Pro from China. Now it is learned that iPad Pro has started arriving for customers across the world.


MacRumors reader from England has posted pictures of his iPad Pro. The first batch of iPad Pro was scheduled to arrive on March 25 i.e today. If you have booked early then your iPad Pro should arrive anytime soon. There is also a good chance that iPad Pro shipping might be delayed due to the COVID-19 outbreak and nationwide lockdowns.

If you have ordered iPad Pro this week then your device is expected to arrive in between April 3 and April 7. Please note that you can track iPad Pro delivery only if you are receiving your packages from UPS in the United States. All one needs to do is head over to UPS My Choice and sign up. Once done, the delivery date is displayed in a calendar view. On a related note, Apple automatically upgraded a customer’s order for the 2018 iPad Pro with the new 2020 iPad Pro at a lower price.

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The 2020 iPad Pro comes with Apple’s A12Z Bionic chip which features an eight-core GPU, eight-core CPU, and a Neural Engine. Apple has also improved thermal management for further performance improvement. Despite these performance improvements, Apple claims the iPad Pro can last up to 10 hours on a single charge. It also offers Wi-Fi 6 and gigabit LTE support for faster downloads.

Orders placed today are expected to be delivered by mid-April. However, in regions where Apple retailers are operational, the iPad Pro can be purchased this week.

Did you order a 2020 iPad Pro? Let us know if your device has arrived. If you want to learn about the iSimu refurbished iPhone Kenya, please follow the blog of

2020 iPad Pro Users Upload Videos Showing the Capabilities of New LiDAR Scanner

Earlier this week, Apple launched the new iPad Pro with a LiDAR scanner. LIDAR or Light Detection and Ranging is a method of remote sensing that is used to map the surroundings. 2020 iPad Pro started arriving yesterday for people across the world and the users have posted videos of what LIDAR does on iPad Pro.


The new scanner does offer some sophisticated capabilities. Apple says LiDAR scanner allows the iPad Pro to measure the distance to surrounding objects that are up to 5m away. The sensor works both indoors and outdoors. The updated Measure app in iPadOS 13.4 will be able to take advantage of the LiDAR Scanner. Additionally, all ARKit apps will also get instant AR placement, improved motion capture, and people occlusion thanks to the scanner.

Apple explains that the LiDAR scanner offers “cutting-edge depth-sensing capabilities” and will help in supporting more workflows. Furthermore, the LiDAR Scanner works in tandem with pro cameras, motion sensors, pro performance, pro audio, and will help enhance augmented reality capabilities. Apple boasts that the feature is only available on iPad Pro and believes that the consumers will love it.

A Twitter user has put up a video in which he uses the LiDAR scanner in his house. As you can see the new feature maps objects and gauges how far they are from the observer. The second video shows how the feature works by generating infrared dots which in turn tell how far away the object is.

Our Take

Apple has already detailed LiDAR technology in a bunch of patents including the one used for self-driving cars. Just yesterday, Apple released ARKit 3.5 which added support for LiDAR. In the near future, Apple will use the new hardware in building new augmented reality features. It is also quite likely that future iPhones will come equipped with LiDAR sensors as well. If you want to learn about the iSimu refurbished iPhone Kenya, please follow the blog of

iPhone Suppliers Are Worried About Lower Component Orders from Apple

Reuters report highlights that Apple factories in China have reopened after months of lockdown due to coronavirus. However, many suppliers are worried about the demand of iPhone waning as the global economy comes to a screeching halt due to the pandemic.

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The waning demand is going to affect sales of Apple’s existing iPhone 11 lineup as well as the 5G iPhone models due to launch later this year. A senior official at a major Apple contract assembler said that the production ramp-up of 5G iPhone components has been delayed, though it is still possible that Apple could launch the phone during its usual September timeframe. This contractor already expects a 10% drop in Apple orders for the first quarter of 2020.

“No one is talking about manpower or material shortage (in China) anymore. Now everyone is looking at whether demand from U.S. and Europe could keep up,” said the person, who has direct knowledge of the matter. “The focus now is the demand from consumers in the U.S. and Europe.”

Another key Apple display supplier expects to ship 17% fewer units to the company this year — from 70 million display units to 58 million units. This supplier is also looking to cut down on its workforce at its Apple-factory in Vietnam where it assembles the display for Apple products.

Some suppliers, however, are not expecting a decline in orders from Apple. A sensor maker for iPhone expects to have a better Q1 than last year and says that it will continue to produce components as per the forecast given by Apple about a month ago.

Our Take

All major countries across the globe have come to a screeching halt due to the COVID-19 outbreak. Apple has also shut down its retail stores across the globe except for China for the same reason. This is definitely going to have an impact on iPhone and smartphone sales in general as consumers will look to curtail their expenses due to uncertain economic conditions.

Apple Says MacBook Air With Retina Display Can Have Anti-Reflective Coating Issues

The anti-reflective screen coating issue, which has plagued some MacBook and MacBook Pro laptops for a few years, can also appear on the MacBook Air with Retina Display. Apple has now included the MacBook Air with Retina Display in its memo that was shared with Apple Authorized Service Providers.

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According to a memo that Apple shared with authorized service providers was obtained by MacRumors. It mentions that even MacBook Air can have an issue with the anti-reflective coating on the laptop’s screen. Earlier, the iPhone maker had only mentioned the 12-inch MacBook (now discontinued) and the MacBook Pro Retina to show this screen coating degradation.

The new version of Apple’s internal service documentation mentions the MacBook Air with Retina Display, which was released in 2018, in at least two separate instances. Apple has a free replacement program in place for laptops that show issues with the screen’s anti-reflective coating. However, the MacBook Air with a retina screen isn’t mentioned in the eligibility list yet, but that could change soon.

Here are all the MacBook models that can have the screen anti-reflective coating issue and have been mentioned in the eligibility list for free replacements:

  • MacBook (12-inch, Early 2015)
  • MacBook (12-inch, Early 2016)
  • MacBook (12-inch, Early 2017)
  • MacBook Pro (13-inch, Early 2015)
  • MacBook Pro (13-inch, 2016)
  • MacBook Pro (13-inch, 2017)
  • MacBook Pro (15-inch, Mid 2015)
  • MacBook Pro (15-inch, 2016)
  • MacBook Pro (15-inch, 2017)

This issue first surfaced in 2015 when coating on some MacBook and MacBook Pro started wearing off, leaving unsightly marks on the protective glass panel. While Apple never accepted the presence of the problem officially, it decided to handle the matter internally by allowing free repairs to customers who face the issue.

Customers started complaining of the issue by mentioning it in Apple’s official forums, Facebook Groups, and Reddit, and even signing an online petition. Moreover, a website called Staingate was set up where users could share the images of their MacBooks.

Right now, Apple’s stores and repair centers have been shut down due to the spread of COVID-19, so users might not be able to submit their MacBooks for repair.

Rumor: Apple Will Soon Seed First Beta of iOS 13.4.1

Apple will soon be releasing the first beta of iOS 13.4.1 with some bug fixes in the coming days. The report also claims that there will not be another major iOS 13 point release from Apple this year.

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The Cupertino company released the iOS 13.4 update to the public earlier this month. iOS 13.4 was a pretty major update that introduced iCloud Folder Sharing, new Memojis, and more. As far as iOS 13.4.1 is concerned, it will in all likelihood be a bug fixing release as the naming scheme suggests. If Apple launches an iOS 13.4.1 beta program this week, the final version of the OS should be released to the public in the second half of April.

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Apple has never released a major .5 release of iOS in the last few years. So, it is also understandable that the company will not be releasing iOS 13.5 this year. Instead, the company has likely turned its attention towards iOS 14 that would be announced at WWDC 2020. Apple is not going to hold a physical WWDC event this year, but it will be holding the event virtually. Plenty of iOS 14 features have already been detailed including a new AR app, a new Fitness app offering guided workouts, improved OCR capabilities for Apple Pencil, a slightly revamped home screen, and more.

Apple’s new patent: the entire MacBook Pro palm rest can be used as a touchpad

Future versions of MacBook Pro may not have a visible physical touchpad at all. On the contrary, they may use light-emitting elements as a border on the entire surface below the keyboard to create a more dynamic touch surface. The trackpad is a very well-known part of the notebook. For notebooks like the MacBook Pro, the trackpad can be used as a replacement for the mouse. This makes it very useful in the absence of a mouse or other cursors to control peripherals, such as when there are no nearby surfaces available when standing.

However, the touchpad still has its problems, such as limitations in size and location. The user may want to use a larger area than the touchpad provided by the device itself or may want to tilt the touchpad to one side so that one hand can continue to use the keyboard. In addition, there is a problem of damage, because the touchpad may become unusable due to impact or scratches. Unless the user sends the notebook for repairs, there is usually no replacement touchpad until the user sends the notebook for repairs.
In a patent entitled “Dynamic Input Surface for Electronic Devices” granted to Apple by the US Patent and Trademark Office on Tuesday, Apple proposed to completely remove the current touchpad and change the entire lower half of the MacBook body. Into a large touchpad. Apple ’s reason is that the huge touch area can provide users with a perfect size touchpad, rather than simply providing a large input area.
The dynamic surface is composed of a metal contact area, multiple indicators across the surface, a sensing layer placed below the contact layer, and a driving layer and a rigid base layer below. In some embodiments, multiple capacitive layers can also be used, which can be used to detect a force on the contact layer. The indicator can be placed above the surface or under the metal layer, through a series of holes drilled through the metal, and filled with optically transparent sealant to make the drill hole visible. The purpose of the indicator is to show the user the position of the currently defined trackpad area, and the light shows the detection boundary. Using a series of gestures, such as touching the borders on both sides at the same time, you can move, expand or shrink the defined area to the user’s preferred position and size.

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The touchpad area can also support other typical gestures, including normal touchpad usages such as pinch, drag, and tap. While used as a bezel, the indicator can also provide other functions that the current touchpad cannot provide. In addition to displaying graphics derived from the application, it can also be used as a confirmation of the user’s finger tap or action, such as displaying the trajectory after the drag action.
Apple submits a large number of patent applications every week. Although the existence of patents indicates the areas of concern for the company’s research and development, there is no guarantee that the concepts described will appear in future products or services.

Apple Donating Millions of Masks to Health Care Professionals; Siri Sourcing COVID-19 Information from CDC

Apple will be donating two million N95 respirator masks to hospitals in the United States as announced by Vice President Mike Pence in a press briefing. Apple’s CEO Tim Cook later took to Twitter to confirm that the company will be donating millions of masks for health professionals in the US and Europe who are fighting the COVID-19 pandemic.

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This is a commendable and important move from Apple given the current situation as the stock of important medical supplies is dwindling across the United States. The company had previously already announced that it was committing $15 million for CVOID-19 relief efforts.

Our teams at Apple have been working to help source supplies for healthcare providers fighting COVID-19. We’re donating millions of masks for health professionals in the US and Europe. To every one of the heroes on the front lines, we thank you.

— Tim Cook (@tim_cook) March 21, 2020

Apart from donating masks, Apple has also updated Siri to source information from the CDC and the U.S. Public Health Service for answers relating to coronavirus and COVID-19. If a user asks the virtual assistant whether they have the virus or not, Siri will prompt them to reply to some yes/no questions to help them identify their situation. If a user has a serious condition, Siri recommends them to contact 911. Otherwise, it tells them to stay at home in quarantine. At the moment, this feature is only available for iPhone users in the United States and it is unclear if Apple is looking to expand this to other parts of the world or not.

Apple has also shared a COVID-19 Public Service Announcement from the White House on the App Store homepage.

Apple has been at the forefront of fighting this COVID-19 pandemic. Given the situation at hand and to control the outbreak of the virus, it is important that everyone works together. If you want to learn about the iSimu refurbished iPhone Kenya, please follow the blog of